Collective Reality, Artsy, Soundcloud & GUCCI

Art Basel, Miami


Artsy partnered with SoundCloud, with generous support from Gucci, to present Collective Reality, an immersive, sensory art experience that reinvented virtual reality artwork. Featuring works by renowned new media artists Rachel Rossin, Jon Rafman and Jacolby Satterwhite, the activation took virtual reality beyond the headset by creating a 360 environment and featured a live generative performance with Rachel Rossin and R&B singer ABRA. NewMedia Creative Technology Studio was honored to produce this unforgettable event and would like to give special thanks to Elena Soboleva, Yayoi Shionoiri and Brook Nicholas as they were a pleasure to work with.