City of Beverly Hills Holiday Show 2022

Beverly Hills | Los Angeles

NewMedia wowed Beverly Hills with a mind-blowing 3D Mapping using Naked Eye 3D.

For the first time we have introduced the naked eye 3D technique in 3D mapping projections. Until today it was only used on LED screens such as Times Square, Dubai, Shanghai… but we pushed boundaries and took 3D video mapping to another level.

And in the best canvas: the iconic tower of the Beverly Hills City Hall.

We developed a holiday show called “Unwrap the Magic” in which we wrapped and unwrapped the building discovering beautiful and surprising scenes.

Between each 7 minute show, the audience could interact with the building through a tactile kiosk that let them choose between 13 beautiful holiday scenes.

The show can be enjoyed every night from 6pm to 10pm until January 1st. 2023.

3D content +73 million pixels, 240,000 lumens and surround audio. The perfect formula for one of the most beautiful holiday show you can see this year in the world.

Thanks to the City of Beverly Hills for this great opportunity!


Client: City of Beverly Hills
General Production: NewMedia Creative Technology Studio (
Idea & Concept: Carolina Comas Garcia & Diego De Anna
Creative Direction: Bruce Ferguson, Shaun Madgwick & Carolina Comas García
Production Director: Diego De Anna
Creative Producer: Horacio Bolz
Production Assistant: Sergio Alvarez
Engineering: Yuri Kostengo & Eugene Gruzdev
Programing: Michael Telenchenko
Web App Programming: Roman Kotyk
Mediaserver: Screenberry
Equipment rental: Paintscaping
Scaffolding and cover: Scaffold Solutions Unlimited & Stunning Signs
Sound Effects, Mixing & Mastering: Chris Chetland & Huia Hamon

Special Thanks: Mayor Lili Bosse, Vice Mayor Julian Gold, Councilmember John Mirisch, Councilmember Lester Friedman, and Councilmember Sharona Nazarian, Teresa Revis, Laura Biery, Norman Khan (Utopia Worldwide), Hailey Buck and the City of Beverly Hills.

Thanks to the University of Massachusetts Amherst.