Argentina at FITUR 2023
Madrid | Spain
NewMedia had the pleasure of participating again this year in the 43rd edition of FITUR, designing and producing Argentina's stand.
The installation consisted in volumes of container structures with LED panels in floors and walls with original Argentine content crowned with a 20-meter mirrored canopy. At the entrance, visitors could see the World Cup on display and even take photos with it.
In addition, there were several interactive areas available to visitors, such as sound domes where they could listen to the sounds of the different areas of Argentina, the activation of the natural parks where they could enjoy different audiovisual content by simply bringing their hand close to the table and a 360º photobooth where everyone could feel like the world champions!
The third year in a row working for Argentina… hope there will be much more.