Worldwide launch of CR7's boxer shorts

Nueva York, París, Londres, Berlín, Milán, Lisboa and Madrid


NEWMEDIA Creative Technology Studio was commissioned by MC Saatchi London to help Cristiano Ronaldo promote his new global branding campaign 'CR7 Underpants'. The brief requested that the projection be 'guerrilla style' on iconic buildings.

This action took place in: New York, Paris, London, Berlin, Milan, Lisbon and Madrid.