Argentina at ITB 2023

Berlin | Germany

NewMedia had the pleasure of participating again this year in the 1st edition of ITB after COVID, designing and producing Argentina's stand.

The installation consisted in volumes of container structures with a big LED screen on the front with original Argentine content. At the entrance, visitors could see the World Cup on display and even take photos with it.

In addition, there were several interactive areas available to visitors, such as a vertical garden surrounded by screens where nature and technology fused to display natural landscapes of Argentina, and the activation of the natural parks where they could enjoy different audiovisual content by simply bringing their hand close to the table.

Third consecutive year working with argentina, we hope there will be many more.