Visit Argentina Fitur 2022
NewMedia designed and produced an open, minimalist, and highly technological stand for Argentina at FITUR 2022, one of the most important international tourism trade fairs in the world. The project combined sustainability, innovation, and immersive storytelling to showcase the country’s cultural and geographic richness in an impactful and contemporary way.
NewMedia Creative Technology Studio brought Argentina’s national identity to life at FITUR, one of the world’s most prestigious travel and tourism trade shows. The stand’s architecture featured clean lines and open spaces, fostering a smooth visitor flow while embracing eco-conscious design principles. Built with sustainable materials and a modular construction system, the installation was designed to minimize environmental impact and offer adaptability for future exhibitions.
At the core of the experience was a custom-built interactive system. Visitors could explore Argentina's diverse provinces through a touch-based digital kiosk, strategically placed at the stand’s entrance. With a user-friendly interface and dynamic audiovisual content, guests were able to personalize their journey, tapping into stories, landscapes, and cultural insights tailored to their chosen destination.
The stand also featured multiple interactive activations that blended the physical and digital realms, creating memorable moments for guests of all ages. Several photocall stations offered themed backdrops for keepsake photos, enhancing visitor engagement and social sharing. On weekends, the space transformed with live performances and surprise spectacles, attracting large crowds and injecting vibrant energy into the event.
This project further cemented NewMedia’s reputation as a leader in experiential marketing and innovative stand design. By fusing interactive technology, storytelling, and strategic spatial planning, NewMedia turned Argentina’s presence at FITUR into an immersive journey of culture, connection, and creativity.
