Visit Argentina Fitur 2023

For the third consecutive year, NewMedia Creative Technology Studio had the honor of designing and producing the Argentina Pavilion at FITUR, one of the world’s leading tourism trade shows. This 2024 edition pushed the boundaries of immersive storytelling and experiential design, offering visitors a bold, multisensory journey through Argentina’s landscapes, culture, and identity.

The pavilion’s structure was based on a striking architectural concept using modular container volumes. This innovative layout established a powerful visual identity while offering flexibility in spatial design. High-resolution LED panels embedded in both floors and walls animated the space with original Argentine content, transporting visitors through the country's vast geography and rich cultural heritage.

A standout design feature was the 20-meter mirrored canopy that crowned the pavilion, enhancing the sense of depth and visual spectacle. At the entrance, the official FIFA World Cup trophy was displayed, drawing a continuous crowd and providing a once-in-a-lifetime photo opportunity with football’s most iconic prize.

Inside, several interactive zones invited guests to explore Argentina in a hands-on, emotional way. Under sound domes, visitors could hear the atmospheric sounds of various regions—from the winds of Patagonia to the music of northern Argentina. The National Parks activation allowed users to interact with audiovisual content via a touchless sensor table, blending intuitive technology with nature. A 360º photo booth offered an unforgettable takeaway: a celebratory snapshot, making every guest feel like a world champion.

This edition of FITUR reaffirmed our mission to redefine the connection between countries and audiences through immersive environments and cutting-edge technology. We’re proud to continue this journey with Argentina and look forward to creating even more unforgettable experiences in the years to come.

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For the second year in a row, NewMedia was honored to be nominated in the category of Best Stand Design, reaffirming our commitment to creative excellence and innovation in experiential spaces.

This recognition, awarded by one of the most respected institutions in the event and exhibition industry, celebrates not only the visual impact of a stand, but also the strategic thinking, storytelling, and technical precision that go into creating meaningful brand experiences. Being shortlisted once again places NewMedia among the most creative and forward-thinking design studios in the industry.

Each nomination inspires us to keep raising the bar—crafting spaces that don’t just attract attention, but truly connect with audiences. We are proud to represent our clients on the global stage, and grateful for the trust they place in our work year after year.

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