Visit Argentina Fitur 2023
NewMedia had the pleasure of once again participating in the 43rd edition of FITUR, one of the world's leading tourism trade fairs, by designing and producing the Argentina Pavilion.
The installation was built using a bold architectural concept based on modular container structures, creating a strong visual identity and a versatile spatial layout. The space was brought to life with high-resolution LED panels embedded in both the floors and walls, displaying original Argentine content that immersed visitors in the country’s diverse landscapes and vibrant culture. The entire structure was crowned by a striking 20-meter mirrored canopy, adding a sense of depth and spectacle to the experience.
One of the major highlights at the entrance was the display of the FIFA World Cup trophy, which drew crowds and offered visitors a unique opportunity to take photos with the most coveted prize in global football.
The pavilion also featured several interactive zones designed to engage the senses and spark curiosity. Visitors could step under sound domes and hear the unique sounds of Argentina’s different regions, from the Patagonian winds to the rhythms of the north. The Natural Parks activation invited guests to explore audiovisual content simply by moving their hands close to a sensor-embedded table. And for an unforgettable keepsake, guests could step into a 360º photo booth that captured them in a moment of celebration—feeling, just for a second, like world champions themselves.
This marks our third consecutive year working with Argentina at FITUR, and each edition is a renewed opportunity to push creative and technological boundaries. We look forward to continuing this journey and bringing to life new ways of connecting countries with the world through immersive storytelling and experiential design.
For the second year in a row, NewMedia was honored to be nominated in the category of Best Stand Design, reaffirming our commitment to creative excellence and innovation in experiential spaces.
This recognition, awarded by one of the most respected institutions in the event and exhibition industry, celebrates not only the visual impact of a stand, but also the strategic thinking, storytelling, and technical precision that go into creating meaningful brand experiences. Being shortlisted once again places NewMedia among the most creative and forward-thinking design studios in the industry.
Each nomination inspires us to keep raising the bar—crafting spaces that don’t just attract attention, but truly connect with audiences. We are proud to represent our clients on the global stage, and grateful for the trust they place in our work year after year.