A Virtual Fligh by Iberia
NewMedia Creative Technology Studio was proudly commissioned by Iberia Express to design and deliver an immersive experience in celebration of a major milestone: reaching 10 million passengers. To mark this special occasion, we recreated the interior of an Airbus A320 with extraordinary attention to detail, transforming it into an unforgettable multi-sensory journey.
The experience was built around the concept of simulating a real commercial flight from Madrid to Tenerife. Guests stepped into a fully themed environment that mirrored the look and feel of an actual aircraft cabin. But what made this activation truly stand out was our innovative integration of physical effects.
Under each seat, we installed a custom vibration system that mimicked the sensations of take-off, cruising, and landing—allowing passengers to feel the movement of the aircraft in real time. Paired with synchronized ambient audio, lighting, and panoramic visuals, the result was a hyper-realistic flight simulation that sparked curiosity and excitement in every guest.
This immersive installation was more than a tribute—it was a celebration of the journey, the people, and the future of air travel. It offered Iberia Express a unique and emotionally resonant way to thank its passengers, while reinforcing its brand as innovative, people-centered, and forward-thinking.
NewMedia Creative Technology Studio is proud to have brought this vision to life. By blending technology, storytelling, and real-world sensory elements, we helped turn a corporate milestone into a shared memory for everyone on board.
