Visit Argentina Fitur 2021
NewMedia Creative Technology Studio took Argentina’s stand at the tourism event to an entirely new level, earning the South American country its first-ever two prestigious awards: Best Stand Design and Sustainable Stand. These accolades mark a significant milestone in Argentina’s presence on the global stage, thanks to a revolutionary approach to design and sustainability.
The core principles behind Argentina’s award-winning stand were reducing waste, eliminating printed materials, and maximizing reuse—decisions that not only aligned with global sustainability goals but also set a new standard for innovative stand design at tourism events. The result was a forward-thinking, eco-conscious concept that is poised to become a trendsetter in the industry.
At the heart of this transformation was NewMedia Creative Technology Studio (www.newmedia.events), the visionary agency behind this groundbreaking concept. By minimizing the use of traditional materials such as wood, paper, cardboard, plastics, and printed vinyl, NewMedia avoided the production of tons of waste typically associated with large-scale events and trade shows. This shift to sustainable practices reflects the growing demand for eco-friendly event solutions that combine technology, innovation, and environmental consciousness.
Drawing inspiration from the Formula One and MotoGP Paddocks, the stand featured a cutting-edge design that reduces assembly times by 50%, while ensuring 100% of materials could be reused. Additionally, it cut CO2 emissions by 83%, positioning Argentina as a leader in sustainable exhibition practices and demonstrating how technology can enhance environmental responsibility in the tourism sector.
The digital transformation of Argentina’s stand was also profound. Traditional signage was replaced by LED technology for personnel identification, while a “virtual doorman” system monitored body temperature and mask usage for access to private areas, showcasing a seamless integration of health and safety technology. This approach not only ensured a safe and welcoming environment for visitors but also set a new benchmark for the integration of digital innovation in event design.
In addition to its technological and environmental achievements, the stand also featured a radical shift in staffing practices, incorporating gender-inclusive hiring and promoting a more diverse, inclusive workforce. This forward-thinking approach to public service personnel recruitment underscores NewMedia’s commitment to diversity and equality in all aspects of event design and production.
Argetina won for first times two prestigious awards: Best Stand Design and Sustainable Stand. These accolades mark a significant milestone in Argentina’s presence on the global stage, thanks to a revolutionary approach to design and sustainability.