Visit Argentina Fitur 2021
NewMedia Creative Technology Studio took Argentina’s stand at the tourism event to an entirely new level, earning the South American country its first-ever two prestigious awards: Best Stand Design and Sustainable Stand. These accolades mark a significant milestone in Argentina’s presence on the global stage, thanks to a revolutionary approach to design and sustainability.
Argentina’s Award-Winning Stand: A Benchmark for Sustainable Innovation in Event Design
At the core of Argentina’s groundbreaking presence at FITUR was a bold commitment to sustainability, innovation, and inclusivity—principles that are not only shaping the future of exhibition design but also setting new global standards in the tourism sector. Spearheaded by NewMedia Creative Technology Studio the visionary agency behind the concept, the stand was conceived to minimize waste, eliminate printed materials, and maximize reuse—ushering in a new era of eco-conscious, tech-forward design.
Rejecting the traditional use of wood, cardboard, plastic, and printed vinyl, the stand drastically reduced the environmental impact typically associated with large-scale events. These efforts avoided the generation of tons of waste, directly addressing the urgent need for sustainable practices in the events industry. The stand’s Formula 1 and MotoGP-inspired architecture further enhanced efficiency—cutting assembly time by 50% and enabling 100% material reuse, all while reducing CO₂ emissions by a remarkable 83%.
The digital transformation of the space was just as ambitious. All traditional signage was replaced with dynamic LED displays, and innovative features like a “virtual doorman” system ensured both health and safety by monitoring body temperature and mask compliance at access points. These integrations exemplified how smart technology can elevate both safety and sustainability in modern event environments.
Beyond its environmental and technological innovations, the stand also broke ground socially. It implemented gender-inclusive staffing policies and prioritized diverse representation, reflecting a deeper commitment to equality and forward-thinking public engagement.
This pioneering project positions Argentina not only as a leader in tourism promotion but also as a trailblazer in responsible, future-ready exhibition design. And for NewMedia, it reinforces a clear message: that technology, creativity, and sustainability can—and must—go hand in hand to shape the next generation of immersive experiences.
Argetina won for first times two prestigious awards: Best Stand Design and Sustainable Stand. These accolades mark a significant milestone in Argentina’s presence on the global stage, thanks to a revolutionary approach to design and sustainability.
