Samsung S8 Launch
La Moderna commissioned NewMedia Creative Technology Studio to produce the launch event for the Samsung Galaxy S8, a smartphone whose standout feature was its revolutionary edge-to-edge display. The goal was clear: to create an event where the screen itself became the main character.
Samsung Galaxy S8 Launch: A Fully Immersive Tech Experience
To celebrate the launch of the Samsung Galaxy S8, NewMedia Creative Technology Studio transformed the venue into a fully immersive environment, wrapping the entire space in high-resolution LED screens. This setup turned the venue into a living, breathing canvas of light, motion, and innovation, allowing guests to experience the phone’s stunning display quality in a truly unforgettable way.
To deepen engagement, the experience featured Augmented Reality (AR) and Virtual Reality (VR) installations, enabling attendees to explore the Galaxy S8’s cutting-edge features in interactive and futuristic ways. From immersive product demos to playful virtual environments, the activation offered a hands-on journey into the next generation of mobile technology.
This multi-sensory event didn’t just showcase a smartphone—it positioned the Samsung Galaxy S8 as a bold statement of design, performance, and innovation. With immersive content, experiential storytelling, and next-gen interactivity, the launch became a benchmark for future tech events.
Scroll down to explore highlights from this groundbreaking experience.
