Royal Oak Audemars Piguet
NewMedia had the pleasure of collaborating with the creative team at Montaz Media to celebrate a truly special occasion: the 50th anniversary of the iconic Royal Oak timepiece by Audemars Piguet. The exclusive event took place at the Museo del Traje in Madrid, a fitting venue that brought together heritage, elegance, and innovation core values of the Audemars Piguet brand.
As guests arrived, they were welcomed through an immersive octagonal tunnel inspired by the signature shape of the Royal Oak, setting the tone for a night full of design, refinement, and storytelling. The entrance also featured a sophisticated balloon-based photocall installation, where attendees could capture the moment in a setting that blended modern luxury with playful visual identity.
The heart of the experience unfolded in a grand reception room where elegance met cutting-edge technology. Over 250 square meters of high-definition LED panels transformed the space into a living canvas, surrounding guests with exclusive digital content specially created for the occasion. The visual journey paid tribute to the legacy of the Royal Oak, combining art, motion graphics, and light to evoke its craftsmanship and timeless appeal.
Adding even more glamour to the evening, guests enjoyed live performances by Spanish music icon Marta Sánchez and renowned DJ Nano, who delivered a high-energy show that perfectly complemented the tone of the celebration. The blend of entertainment, visual innovation, and brand storytelling made the night an unforgettable experience for all who attended.
This project reflects NewMedia’s continued commitment to creating immersive environments where design, technology, and emotion converge to celebrate culture, milestones, and brand identity in extraordinary ways.