Royal Oak Audemars Piguet
NewMedia had the pleasure of collaborating with the creative team at Montaz Media to celebrate a truly special occasion: the 50th anniversary of the iconic Royal Oak timepiece by Audemars Piguet. The exclusive event took place at the Museo del Traje in Madrid, a fitting venue that brought together heritage, elegance, and innovation core values of the Audemars Piguet brand.
In a celebration where design, storytelling, and technology seamlessly intertwined, NewMedia Creative Technology Studio delivered an unforgettable immersive experience that paid tribute to the iconic Royal Oak.
As guests arrived, they stepped into an immersive octagonal tunnel—a direct nod to the Royal Oak’s distinctive design. This bold architectural gesture set the tone for an evening defined by refinement, innovation, and narrative depth. Just beyond, a sophisticated balloon-based photocall installation offered attendees a unique opportunity to capture the moment, blending modern luxury with playful elegance.
The centerpiece of the event was a grand reception room, reimagined through over 250 square meters of high-definition LED panels. This fully wrapped digital environment surrounded guests with bespoke motion graphics, artistic animations, and evocative visual storytelling. The content honored the heritage of the Royal Oak, showcasing its craftsmanship, design philosophy, and enduring legacy through light, movement, and immersive visuals.
Adding to the evening’s glamour, Spanish pop legend Marta Sánchez took the stage, followed by an electrifying performance from renowned DJ Nano. Their energy infused the space, creating a vibrant atmosphere that perfectly complemented the visual storytelling and brand identity.
This project is a shining example of NewMedia’s commitment to experiential excellence—where emotion, innovation, and aesthetics converge to craft immersive worlds that elevate brand narratives and leave a lasting impression.
