Ramadan at Kite Beach
NewMedia Creative Technology Studio made history by becoming the first company in the world to celebrate Ramadan with a fully immersive 360-degree experience. The event took place at the iconic Kite Beach in Jumeirah, Dubai—a vibrant coastal destination known for hosting some of the city’s most innovative cultural events.
At the center of the celebration stood our breathtaking 21-meter geodesic dome, featuring a state-of-the-art internal cladding projection system that transformed the interior into a visually immersive environment. This unique structure served as a space where tradition met cutting-edge technology, creating a multisensory experience that redefined the way Ramadan can be celebrated.
Adding to the excitement, the UEFA Cup was on public display inside the dome, offering football fans and visitors a rare opportunity to get up close with one of the most prestigious trophies in European football. The fusion of culture, sport, and immersive design created a one-of-a-kind atmosphere that captivated guests and brought people together in a truly meaningful way.
The evening featured delicious food, refreshing drinks, premium shishas, and a diverse crowd of amazing people, all contributing to an unforgettable moment in time. More than just a celebration, this 360-degree Ramadan event was a bold statement about the future of cultural experiences—where technology, storytelling, and community come together in harmony.
With this groundbreaking activation, NewMedia Creative Technology Studio continues to lead the way in immersive event production, transforming spaces and moments into unforgettable, globally relevant experiences.