Morbius Premiere
NewMedia Creative Technology Studio was honored to be commissioned by Montaz Agency and Sony Pictures for one of this year’s most highly anticipated film releases: Morbius.
NewMedia Transforms Callao Cinemas for the Epic Madrid Premiere of Morbius
Directed by Daniel Espinosa and starring a powerhouse cast including Jared Leto, Matt Smith, Adria Arjona, Jared Harris, Al Madrigal, and Tyrese Gibson, Morbius brought Marvel’s legendary living vampire to the big screen in a dark and thrilling cinematic experience. The film follows Dr. Michael Morbius as he confronts the unintended—and dangerous—consequences of a radical cure for his rare blood disease, diving deep into themes of transformation, power, and redemption.
For the highly anticipated Madrid premiere, held at the iconic Callao Cinemas, NewMedia was entrusted with designing and producing an immersive launch event that captured the essence of the film. Known for its cinematic legacy and striking architecture, Callao was the perfect canvas for this next-level activation.
NewMedia brought the world of Morbius to life using cutting-edge interactive technology, immersive design, and multi-sensory environments. From digital storytelling elements to ambient visuals and spatial effects, we created an atmosphere where guests could feel fully immersed in the Morbius universe—bridging the gap between fiction and reality.
The event not only engaged audiences but also set a new standard for experiential movie premieres, once again demonstrating NewMedia’s expertise in experiential marketing, interactive environments, and story-driven event design.
Special thanks to José Asín, Rafa Tarradas, Pepe Ramírez, Laura Naveiras, Laura Aute, and the entire production team, whose collaboration and creativity made this unforgettable night possible.
