Moebius Premier
NewMedia Creative Technology Studio was honored to be commissioned by Montaz Agency and Sony Pictures for one of this year’s most highly anticipated film releases: Morbius.
Directed by Daniel Espinosa and starring a star-studded cast including Jared Leto, Matt Smith, Adria Arjona, Jared Harris, Al Madrigal, and Tyrese Gibson, Morbius brings Marvel’s iconic vampire, Dr. Michael Morbius, to life in a thrilling cinematic experience. As he grapples with the dangerous side effects of a cure for his blood disease, Morbius's journey explores the darker elements of transformation and redemption.
The exclusive event took place in the heart of Madrid, at the legendary Callao Cinemas, one of the city's most iconic venues, renowned for its cinematic history and its stunning architecture. NewMedia worked to craft a memorable and immersive environment that captured the essence of Morbius and brought the audience closer to the world of the film through cutting-edge interactive technology and immersive design.
Our team deployed advanced digital solutions to create a unique, multi-sensory experience that not only engaged moviegoers but also elevated the overall atmosphere of the launch. The event showcased our expertise in experiential marketing and event design, setting a new standard for movie premieres and transforming Callao Cinemas into a captivating space where technology and storytelling collided.
Special thanks to Jose Asin, Rafa Tarradas, Pepe Ramirez, and the entire team, including Laura Naveiras and Laura Aute, whose collaboration and expertise were instrumental in making this unforgettable launch event a reality.