Freddie Mercury Hologram
Every year, Boehringer Ingelheim organizes an exclusive and unforgettable art experience for its top managers, blending creativity and innovation in a way that leaves a lasting impact and this year NewMedia was in charge of this.
This year, they decided to elevate the experience to new heights by choosing the magnificent St. Charles Hall Castle in Lucerne, Switzerland, as the stunning backdrop for their event. To make it even more extraordinary, they made the bold decision to bring the legendary Freddie Mercury back to life as a hologram.
And we made it happen.
Thanks to the cutting-edge technology of NewMedia Creative Technology Studio, guests were treated to an intimate holographic concert like no other. The iconic Freddie Mercury performed live in hologram form, creating an immersive and emotionally charged experience that transported guests into the world of one of the greatest rock stars of all time.
The fusion of advanced holographic technology and live entertainment captivated the audience, leaving them in awe as they enjoyed the magic of a performance from the past, brought vividly into the present. This remarkable experience not only honored Freddie Mercury’s legacy but also showcased the power of innovative technology to create moments that are truly unforgettable.