Argentina Kinetic IMEX Las Vegas
A kinetic experience, Argentina Stuns at IMEX America with a Cutting-Edge Interactive Booth Designed by NewMedia
Argentina made a bold statement once again at IMEX America, captivating attendees with an immersive, tech-driven booth that redefined engagement. Commissioned by the Ministry of Tourism of Argentina, NewMedia Creative Technology Studio was entrusted to design and deliver a space built on three pillars: technology, interactivity, and astonishment—and we delivered beyond expectations.
The standout feature? A dynamic kinetic ceiling—a never-before-seen element at the show. This mesmerizing installation moved in sync with giant LED columns, creating a fully immersive, multi-sensory experience. What made it truly unique was the real-time audience control: an interactive iPad at the front of the booth allowed visitors to trigger visual sequences, instantly transforming the space based on their selections.
With a seamless fusion of innovation and user engagement, the Argentina booth became one of the most talked-about highlights at the trade show.
A sincere thank you to Argentina’s Ministry of Tourism for trusting NewMedia once again to deliver experiences that go beyond the expected and into the extraordinary.
