Beverly Hills Unwrap the Magic 2023

"Unwrap the Magic" Returns: The Groundbreaking 3D Mapping Holiday Show at Beverly Hills City HallFor the second consecutive year, the City of Beverly Hills has once again placed its trust in NEWMEDIA Creative Technology Studio to deliver its most important holiday event of the year—and we couldn't be more honored. Following the success of last year’s debut, “Unwrap the Magic” returned even more spectacular, transforming the iconic Beverly Hills City Hall tower into a stunning immersive canvas through the power of naked-eye 3D mapping projection.This year’s edition pushed the boundaries of what’s possible in architectural projection mapping, merging high-resolution 3D visuals, 240,000 lumens of light, and surround sound to craft an emotionally rich, high-impact holiday experience. Viewers once again stepped into a magical world where the City Hall façade came alive—wrapped and unwrapped to reveal 13 enchanting holiday scenes.Using an interactive touchscreen kiosk, audiences could select their favorite moment, creating a personalized and ever-changing experience every 7 minutes. The show ran nightly from 6:00 PM to 10:00 PM until January 1st, 2024, offering an unforgettable seasonal journey for locals and visitors alike.We are proud to have brought over 73 million pixels of pure magic to one of the world’s most iconic city landmarks. Thank you once again to the City of Beverly Hills for trusting us with this unique project. We look forward to continuing to innovate and inspire—year after year.

Client: City of Beverly Hills

General Production: NewMedia Creative Technology Studio LLC (www.newmedia.events)

Idea & Concept: Carolina Comas Garcia & Diego De Anna

Creative Direction: Bruce Ferguson & Carolina Comas García

Production Director: Diego De Anna

Creative Producer: Horacio Bolz

Technical Assistant: Sergio Alvarez

Programing: Michael Telenchenko

Mediaserver: Screenberry

Equipment rental: Nationwide

Scaffolding and cover: Scaffold Solutions Unlimited & Visions2Vinyl

Special Thanks: Mayor Julian Gold, Councilmember John Mirisch, Councilmember Lilli Bosse, Councilmember Lester Friedman, and Councilmember Sharona Nazarian, Teresa Revis, Laura Biery, Norman Khan Rob Carreiro, Hailey Buck, Norbert Urrea and our loved City of Beverly Hills!!