Collective Reality by Gucci & Faena
Collective Reality: A Groundbreaking Immersive Art Experience by Artsy and SoundCloud with Support from GucciNewMedia Creative Technology Studio was proud to produce Collective Reality, a pioneering immersive art installation presented by Artsy in partnership with SoundCloud and with generous support from Gucci.
Pushing the Boundaries of Immersive Digital Art
This groundbreaking event redefined the role of virtual reality in contemporary art, moving it beyond the constraints of headsets and into a fully immersive, 360-degree experience. Hosted inside a purpose-built dome, the exhibition featured visionary works by acclaimed new media artists Rachel Rossin, Jon Rafman, and Jacolby Satterwhite.
At the heart of the experience was a live generative audiovisual performance by Rachel Rossin, who shared the stage with genre-defying R&B artist ABRA. Together, they crafted a multisensory journey, blending real-time digital art, sound, and live music into a transformative experience. The dome became a living, breathing canvas, where visuals and soundscapes evolved in sync with the performance—enveloping the audience in a fully dynamic atmosphere.
This one-of-a-kind installation pushed the limits of immersive art, merging contemporary creativity, high fashion, and cutting-edge technology into a single, visionary event.
NewMedia Creative Technology Studio extends its deepest thanks to Elena Soboleva, Yayoi Shionoiri, and Brook Nicholas for their invaluable artistic direction and collaboration. It was a true honor to be part of such a powerful and culturally resonant moment.
