Cemex GO App
CEMEX, the world’s second-largest building materials company, entrusted NewMedia Creative Technology Studio with the launch of CEMEX Go, its groundbreaking digital platform designed to revolutionize the construction industry.
The launch event was a major milestone for the brand, marking the beginning of a new era in digital transformation for the sector. Hosted in a dynamic and technology-driven environment, the event brought together renowned figures from the digital and tech world, including thought leaders and innovation experts, who shared insights through a series of high-impact keynote presentations and conferences.
The highlight of the event was the live demonstration of the CEMEX Go app, which allowed attendees to experience its features in real time. From placing orders and managing deliveries to tracking supply and accessing real-time analytics, the platform showcased how digital tools can streamline operations, enhance transparency, and improve efficiency for customers across the construction supply chain.
This collaboration reflects NewMedia’s continued commitment to delivering innovative and immersive event solutions that connect brands with their audiences through technology, interactivity, and strategic storytelling.