NewMedia Opens North American Office Led by Isabel Basanta

NewMedia expands to North America with a new office serving the US and Canada markets, led by Isabel Basanta as New Business Director of North American Operations.

NewMedia
NewMedia
Creative Technology Studio

Expanding Our Roots in North America

At NewMedia Creative Technology Studio, growth has always been driven by passion, creativity, and the desire to be closer to the communities and brands we serve. Today, we are proud to announce the official opening of our new North American office — a major step forward in our commitment to serving clients across the United States and Canada with the same level of creative excellence that has defined us since 2010.

Meet Isabel Basanta, Leading North American Operations

At the helm of this new chapter is Isabel Basanta, who will lead our North American operations as New Business Director. Isabel brings a deep understanding of the immersive events industry, a sharp creative vision, and a natural ability to build lasting relationships with clients and partners across the US market.

Her leadership will be instrumental in developing NewMedia's portfolio of projects across the United States, from projection mapping and fulldome shows to generative AI activations and large-scale brand experiences.

"The US events market is one of the most exciting in the world. We are bringing NewMedia's signature immersive experiences to new audiences and brands across North America — and we are just getting started," said Isabel Basanta.

Serving the Full US Market

With our New Jersey base as the anchor for US operations, NewMedia is strategically positioned to serve clients across major American markets including New York, Miami, Las Vegas, Los Angeles, Chicago, and beyond. The East Coast corridor — spanning Boston, New York, New Jersey, and Washington D.C. — represents one of the world's densest concentrations of Fortune 500 companies, pharmaceutical organizations, financial institutions, and major event venues.

A Global Studio, Now Even Closer

With offices in Madrid (Europe HQ), Berlin, London, and now New Jersey, NewMedia continues to grow as a truly global creative technology studio. No matter where your next event takes place, our team is ready to design and deliver experiences that captivate, inspire, and leave a lasting mark.

We are just getting started.

Ready to create something extraordinary together?
Get in touch with our US team at america@newmedia.events or visit www.newmedia.events