The MetaHuman Choir by NewMedia: The Future of AI-Powered Experiential Entertainment at IMEX Frankfurt 2026
At IMEX Frankfurt 2026, NewMedia Creative Technology Studio introduced one of the most disruptive experiential activations of the entire exhibition: The MetaHuman Choir — an immersive AI-powered musical experience where visitors became conductors of a living digital choir in real time.
Presented at the NewMedia booth in Hall 9, the installation quickly became one of the most photographed, shared and discussed activations of IMEX Frankfurt, receiving exceptional feedback from attendees, event professionals, destination marketers and experiential industry leaders.
Blending artificial intelligence, MetaHuman technology, real-time interaction, digital humans, immersive storytelling and interactive entertainment, the activation demonstrated how the next generation of experiential marketing is moving beyond passive observation into emotionally engaging participation.
What Is The MetaHuman Choir?
The MetaHuman Choir is an interactive immersive installation developed by NewMedia that transforms visitors into conductors of an evolving AI-generated digital choir.
Using advanced real-time technologies framework and interactive audiovisual systems, the experience allowed users to influence sound, rhythm, vocal composition and visual behavior through intuitive interaction.
Instead of watching a static installation, attendees actively shaped the performance themselves — creating unique musical compositions and emotional audiovisual moments in real time.
The result was a highly engaging multisensory experience where technology, creativity and human interaction merged into one unforgettable activation.
Why The Activation Stood Out at IMEX Frankfurt
IMEX Frankfurt is globally recognized as one of the most important trade shows for the meetings, events and experiential industry. In a highly competitive environment filled with immersive installations and technology showcases, standing out requires more than screens or visual effects.
The MetaHuman Choir succeeded because it combined:
- AI-powered interaction
- Emotional storytelling
- Shareable visual aesthetics
- Real-time participation
- Digital humans
- Interactive sound design
- Immersive entertainment
- High-impact experiential marketing
Rather than simply displaying technology, the installation created emotional connection and curiosity — two essential elements for successful experiential activations.
Visitors repeatedly described the experience as:
- futuristic
- emotionally engaging
- visually unforgettable
- innovative
- immersive
- highly interactive
The activation generated strong engagement onsite, attracted continuous traffic to the booth and became one of the standout conversation pieces across the show floor.
The Rise of AI Experiences in Live Events
Artificial intelligence is rapidly transforming the live events industry.
Experiences powered by AI-generated content, real-time interaction and digital humans are becoming central to the future of experiential marketing and brand activations. MetaHuman technologies now allow creators to build highly realistic digital humans capable of emotional expression and real-time animation.
The MetaHuman Choir showcased how these technologies can evolve from gaming and film into:
- trade show activations
- immersive brand experiences
- tourism marketing
- destination storytelling
- interactive exhibitions
- museum experiences
- experiential campaigns
- corporate events
As audiences increasingly demand personalized and participatory experiences, immersive AI activations represent a major evolution in event engagement.
NewMedia’s Vision for the Future of Experiential Technology
At NewMedia Creative Technology Studio, we believe immersive technology should do more than impress visually — it should create emotional connection, audience participation and memorable storytelling.
The MetaHuman Choir reflects our vision for the future of experiential events:
Interactive
Visitors become active participants instead of passive spectators.
Immersive
Sound, visuals and storytelling merge into a single sensory experience.
AI-Driven
Artificial intelligence adapts and transforms the experience in real time.
Shareable
Designed for social engagement, organic reach and viral visibility.
Emotionally Memorable
Technology becomes meaningful through creativity and human connection.
Experiential Marketing Is Entering a New Era
The success of The MetaHuman Choir at IMEX Frankfurt 2026 confirms a major shift happening across the experiential industry.
Brands, destinations and event organizers are increasingly searching for experiences that combine:
- immersive environments
- AI-generated content
- digital humans
- real-time interactivity
- participatory storytelling
- emotional engagement
- social amplification
Static booths and traditional displays are no longer enough to capture attention in modern live environments.
The future belongs to immersive experiences that audiences can feel, influence and remember.
About NewMedia Creative Technology Studio
NewMedia Creative Technology Studio is an international creative technology studio specialized in:
- immersive experiences
- AI-powered activations
- experiential marketing
- interactive installations
- fulldome experiences
- projection mapping
- digital storytelling
- real-time content systems
- immersive event technology
With over 15 years of experience worldwide, NewMedia develops high-impact experiences for brands, destinations, exhibitions and live events globally.
Looking to Create an AI-Powered Immersive Experience?
If your brand, destination or event is looking to create a next-generation immersive activation using AI, MetaHumans, interactive storytelling or real-time content technologies, contact NewMedia Events to develop a fully customized experiential solution.
