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NewMedia's MetaHuman Choir Lands BizBash Spotlight as AI Live Event Experiences Enter the Mainstream
BizBash, the leading media authority for the event and meetings industry, has featured NewMedia Creative Technology Studio as the Spotlight On of its June 2026 Event Tech roundup — recognizing the MetaHuman Choir installation as one of the most significant emerging activations in live event technology today.
Debuted at IMEX Frankfurt 2026, the MetaHuman Choir brought together four 3-meter-high LED screens, AI-generated digital human characters, and real-time audience interaction into a single large-scale installation. Visitors interacted through a custom interface to influence the choir's sound, rhythm, and visual behavior live — making every experience unique to each attendee.
BizBash described the activation as a demonstration of how AI-generated content, digital humans, real-time interaction, and immersive storytelling are moving beyond proof-of-concept into deployable, large-scale live event experiences — where attendees become active participants rather than passive observers.
Why this matters for event organizers:
- AI and digital humans are no longer experimental — they are production-ready for trade shows, conferences, and brand activations
- Real-time interactivity transforms standard booth engagement into memorable, shareable experiences
- NewMedia's modular approach allows these technologies to scale across different event formats and budgets
The MetaHuman Choir was developed in collaboration with IMEX and Visualmax, and represents NewMedia's continued investment in pushing the boundaries of what live events can deliver technologically.
Read the full BizBash feature here
Watch the MetaHuman Choir in action
Interested in bringing an AI-powered activation to your next event? [Contact our team →]
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