Visit Argentina ITB Berlin

NewMedia had the pleasure of once again participating in ITB Berlin, one of the world’s leading trade shows dedicated to the travel and tourism industry. For this new edition, we were proud to design and produce the Argentina Pavilion, a space that captured the spirit, culture, and innovation of the country in a bold and engaging way.

This year’s installation featured a striking architectural layout composed of modular container volumes, creating a dynamic and modern structure. The centerpiece was a large-format LED screen positioned prominently at the front of the stand, showcasing original content that highlighted Argentina’s landscapes, culture, and energy through powerful visuals and storytelling.

As visitors entered the pavilion, they were welcomed by a true showstopper: an official World Cup trophy on display, offering an irresistible photo opportunity and drawing a constant flow of curious and excited guests.

The experience continued with a series of interactive zones designed to engage all senses. One of the highlights was a vertical garden surrounded by digital screens, where nature and technology came together to immerse visitors in Argentina’s breathtaking natural environments. Another standout feature was the National Parks activation, where visitors could explore audiovisual content simply by moving their hands over a digital table—blending intuitive interaction with immersive storytelling.

This marks our third consecutive year collaborating with Argentina, and we couldn’t be prouder of the journey we’ve shared so far. We look forward to many more opportunities to bring Argentina’s voice to life on the world stage through cutting-edge design, immersive technology, and creative vision.

‍