Visit Argentina IMEX America
At NewMedia, our favorite project for Argentina is always the most recent one. We are thrilled to share our latest booth design and production for Argentina at IMEX America 2022 in Las Vegas, where the country made a striking impression with a bold, innovative concept that captivated everyone in attendance.
This year, Argentina’s booth at IMEX America stood out not just for its eye-catching design, but for its seamless integration of cutting-edge interactive technology and digital installations. The booth was almost entirely covered by LED screens, creating a dynamic, ever-changing environment that transformed in the blink of an eye. The content displayed on these screens was varied and immersive, offering infinite design possibilities within a single booth.
What truly made this experience exceptional, however, was the way visitors interacted with the technology. Each guest had the opportunity to control the content displayed on the screens. By using an iPad placed on a stand, attendees could activate different buttons to view various presentations and videos, providing a personalized and engaging experience. The interactivity was a huge hit and created a buzz throughout the event.
Adding an extra layer of fun, we included a customized slot machine game in the booth, where visitors could play for a chance to win exciting prizes. It was not only a fantastic way to engage guests but also helped bring a sense of excitement and playfulness to the booth.
As part of Argentina’s rich cultural heritage, we also had a unique performance developed for the booth: imagine Carlos Gardel and Astor Piazzolla—two legends of tango—playing and singing together. This extraordinary show was brought to life through digital animation and displayed on the booth’s screens, offering an unforgettable auditory and visual experience.
We invite you to check out the video of this stunning activation, and we hope it brings as much joy to you as it did to everyone at the event!