Novartis Launch
NewMedia Creative Technology Studio, in collaboration with Novaharriet, partnered with Novartis Labs to deliver a groundbreaking experience for the launch of a revolutionary syringe—an innovation set to transform the pharmaceutical landscape.
For this milestone event, we designed and produced a multi-layered fulldome experience tailored to adapt to three distinct environments: a high-energy convention reveal, an innovation lab activation, and a relaxed immersive moment of reflection. Each version was crafted with a unique tone and narrative structure, allowing the audience to experience the product’s potential from different emotional and professional angles.
The creative foundation of the fulldome show was inspired by Blade Runner, the legendary sci-fi film known for its futuristic cityscapes, atmosphere, and philosophical undertones. Drawing from this visual language, we created a cinematic universe that positioned Novartis’ new syringe as a symbol of progress, precision, and life-changing technology.
To extend the immersive experience beyond the dome, we integrated augmented reality elements into the event. Attendees could interact with digital overlays, animations, and product features through their devices—bridging the physical and digital worlds in real time and adding a powerful layer of engagement.
The result was a future-forward product launch that blended sci-fi aesthetics with pharmaceutical innovation, reinforcing Novartis’ position as a leader in medical technology and storytelling excellence.
We are proud to have worked with Novaharriet and Novartis on this ambitious project that redefined how healthcare innovations can be introduced through immersive, narrative-driven experiences.
