Porsche Mission E Lunch
The NewMedia dome was the epicenter of innovation and immersive storytelling for the fulldome launch of the new Porsche Mission E app—a milestone event that perfectly embodied the legendary automaker’s commitment to performance, design, and cutting-edge technology.
As part of Porsche's 70th anniversary celebration, the brand introduced its first-ever 100% electric vehicle, the Porsche Mission E, through an augmented reality experience like no other. Hosted inside our state-of-the-art immersive dome, the experience invited attendees to engage with the car in an entirely new way.
Inside the dome, guests were surrounded by a seamless 360-degree environment, where high-resolution content enveloped the space, enhancing the emotional impact of the launch. Using their smartphones, participants could activate the Porsche Mission E app to unlock a fully interactive AR journey—exploring every detail of the car’s sleek design, stepping inside its futuristic interior, and even simulating a virtual drive.
The event not only marked the debut of a revolutionary vehicle, but also showcased how immersive technology, AR applications, and experiential marketing can come together to create a deeper connection between brands and audiences.
Thanks to Porsche’s vision and NewMedia’s expertise in creative technology, this launch redefined how automotive innovation is experienced—and set a new benchmark for future digital activations.