OLED Technology Launch
LG entrusted NewMedia Creative Technology Studio with the most important product launch of the year: the global presentation of the LG OLED TV. In collaboration with the Spanish creative agency GLOW, we developed a breathtaking fulldome experience that transported guests on an unforgettable journey through space.
The immersive concept was built around the visual connection between Black Deep Space and LG’s OLED technology—highlighting the purity of true black tones and the unparalleled contrast that define what is now known as "the best TV ever." By using the vast emptiness and mystery of outer space as a metaphor, we brought to life the technological sophistication and visual excellence of LG’s next-generation OLED displays.
Guests were invited into a custom-designed fulldome theater, where they embarked on a cinematic space journey that blurred the lines between reality and imagination. The experience was guided by none other than astronaut Michel Lopez-Alegria, whose voice and presence added authenticity and emotional depth to the narrative. His personal insights into space exploration created a meaningful connection between science, technology, and the audience's own sense of wonder.
The event served not only as a product presentation but as a visionary brand experience—one that engaged the senses, sparked curiosity, and left a lasting impression on everyone in attendance. It was another milestone for NewMedia Creative Technology Studio in pushing the boundaries of immersive storytelling through fulldome technology.
With LG, we redefined how product innovation can be communicated—through a combination of emotion, space, and cutting-edge media.