Mars TV Serie Launch
NewMedia Creative Technology Studio Teams Up with FOX and National Geographic for the Global Launch of “MARS”NewMedia Creative Technology Studio partnered with global television giants FOX Entertainment and National Geographic to create a unique and unforgettable launch experience for the premiere of the first season of the groundbreaking docudrama series MARS.
This high-impact activation took place simultaneously in Madrid and New York, captivating audiences across two continents. To transport visitors into the world of the red planet, we designed an immersive environment that combined fulldome projection, virtual reality experiences, and custom scenographic elements inspired by Martian landscapes.
Inside the fulldome, visitors were surrounded by stunning 360-degree visuals that reimagined the Martian terrain, offering a hyper-realistic sense of space exploration. Complementing this was an interactive VR journey to Mars, where users could experience life on the planet as imagined in the series.
This one-of-a-kind activation not only brought the essence of the show to life but also positioned the series as a must-watch for fans of science fiction, space exploration, and immersive storytelling. By blending cutting-edge immersive technology, event design, and interactive media, NewMedia helped elevate the launch into a global multimedia spectacle.