Keep Reinventing HP
For the global launch of the new HP Inc., NewMedia Creative Technology Studio designed and produced a spectacular immersive show inside a fulldome environment—an experience that blended storytelling, music, and real-time technology in a way that captivated the audience from start to finish.
The fulldome show was structured in three acts, taking the audience on a powerful journey. It began with the early foundations of HP, transitioned into its current innovations, and culminated in a forward-looking vision of a hyper-connected future. Each chapter of the story was enhanced by breathtaking dome projections, dynamic audio-visual design, and synchronized environmental effects.
The climax of the event was a groundbreaking live performance that combined classical piano and electronic music, with every sound controlling and triggering visual elements within the dome in real time. The show was presented in immersive 5.1 surround sound, creating a rich, cinematic audio experience that fully enveloped the audience.
To elevate the finale even further, our partners at darkroom.tv developed a high-energy VJ LIVE set, which included real-time visuals and lighting effects. Guests wore interactive wristbands that responded to the music and visuals live, synchronizing light patterns across the crowd and turning the audience itself into part of the performance. Every element—from the music to the visuals to the lighting—was controlled live, resulting in an unforgettable, fully immersive moment of collective experience.
This event set a new standard in brand storytelling and immersive launch production, highlighting HP’s commitment to innovation while showcasing NewMedia Creative Technology Studio’s expertise in live, interactive experiences.
Keep reinventing yourself with what’s new from HP—and from NewMedia Creative Technology Studio, where technology, creativity, and emotion converge in the most powerful way.