Honda Japan Motorbike Launch
Honda Japan officially launched the RC213V-S, its highly anticipated road-legal motorcycle based on the legendary MotoGP-winning RC213V, at an exclusive event held at the Circuit de Catalunya in Barcelona. For this prestigious global unveiling, Honda entrusted NewMedia Creative Technology Studio with the task of creating a truly unforgettable experience for the international press.
Our answer was a fully immersive fulldome show designed to match the adrenaline, innovation, and heritage behind one of the most advanced motorcycles ever produced. Set against the backdrop of a world-class racing circuit, the fulldome environment allowed guests to dive into the essence of Honda's racing DNA—combining speed, precision, and emotion through cinematic storytelling and cutting-edge visual effects.
The event was attended by MotoGP stars Marc Márquez, the reigning two-time world champion at the time, and Dani Pedrosa, both of whom added a personal and emotional layer to the occasion. Their presence underscored the deep connection between the RC213V-S and Honda’s dominance on the MotoGP track.
NewMedia Creative Technology Studio would like to thank Honda Motor Co. for placing its trust in us for such a globally significant launch. The dynamic video content featured throughout the show was developed in collaboration with our creative partners at Darkroom, whose visual expertise helped amplify the experience.
This project stands as a milestone in immersive brand storytelling, blending motorsport passion with technological innovation to bring the spirit of MotoGP to life—under a dome, and under the stars.