Audi A3 Launch
NewMedia Creative Technology Studio was entrusted with the full creative and technical production of the launch event for the new Audi A3 Sportback. Tasked with delivering a show that embodied innovation, precision, and power—the very essence of the Audi brand—we developed an immersive 360° experience that seamlessly blended cutting-edge technology and storytelling.
At the heart of the experience was our proprietary Show Master Control system, allowing us to synchronize and orchestrate every element of the show in real time. From high-resolution video projection and 5.1 surround sound to precision-controlled LEDs, a rotating turntable, and a hydraulic lift stage—every component worked in harmony to create a fully immersive spectacle.
The visual experience was powered by over 12 million pixels in 4K resolution, enveloping the audience in a 360-degree environment enhanced with 3D mapping and full HD content. The result was a dynamic, high-impact presentation that celebrated the spirit of Audi's innovation and performance.
Over the course of 14 days, more than 22,500 attendees witnessed the show—an unforgettable brand experience designed to captivate media, influencers, and prospective customers alike.
This project exemplifies NewMedia’s ability to turn product launches into immersive, technology-driven narratives that go far beyond traditional event formats. It was not just a reveal—it was a revolution in automotive storytelling.
